When is the best time to post on social networks?

“Managing social media posts is a complete job that requires a good sense of organization and planning. To reach your followers, it's important to deliver content when your community is likely to see it and contribute. So when you need to post depends on your target audience. But when is the best time to post on social media?

Before you post on social networks, talk to your customers

Before considering the best time to post on social media, it's important to analyze the market and engage your customers. Knowing what audience your business is trying to target is indeed an essential step. By evaluating the socio-demographic profiles of users of various social networks, you can get a good picture of the audience's habits. Once you have your goal set, you can post the right content at the right time to generate customer loyalty. To get an overview of the different types of subscribers,

Post to your social networks when your customers are active

Depending on their needs, different users can get involved on a platform at different times of the day or even at times of the week. If you want to post to your networks, this is important when your customers are likely to be active. Let's take a look at the different times when customers can be active on your platforms.

When is the best time to post on Facebook?

To give your followers maximum reach, the best time to post on Facebook during the week is between 1:00 p.m. and 1:00 p.m. and 4 p.m. or during office hours. Facebook users usually consult this platform at work and during off-peak hours. However, it can also be beneficial to post on the weekend, as this is when we see the highest engagement on Facebook.

To see when it is most beneficial for you to post on Facebook,

 you can check your Company Page stats. On the Publications tab, you can see the days and times your subscribers visit the most, and the reach of your publications. Also, by comparing the low and high engagement rates of your posts over time, you can judge for yourself what your customers are interested in and what content is likely to appeal. In this way, you can increase the engagement rate of your customers on Facebook.

When to post on Instagram?

In terms of Instagram, the best time to post is on weekdays at noon (between 11 a.m. and 1 p.m.) and especially in the evenings after work from 5 p.m. Since users log on to this platform via a mobile device, they are usually not active during working hours. So if you prioritize posting your content when your subscribers are likely to see their mobile device, you are sure to get better engagement.

These times are approximate, as an audience can be active at different times of the day depending on their interests. What works for some companies may not work the same for yours. Depending on the subject, there are different times to post on Instagram. To know the activity of your audience it is possible to check the engagement of your subscribers by consulting your Instagram stats. In fact, you have access to the average hours your customers are found on Instagram, as well as the days they are more active on the platform.

What about Twitter?

When it comes to Twitter social media, the best time to post is before work, during dinner, and when you get home. Since it is not a platform that we consult for fun, but rather to get information or see news, it is advisable to make your publications when the subscribers are not at work. The engagement rates are lowest on Saturday afternoons. In fact, subscribers who are more focused on planning their weekend don't necessarily consult this platform right now.

Finally, when to post on LinkedIn?

As you know, the LinkedIn platform is attracting more employees. So, to get a high engagement rate, you need to post the days of the week that your followers are at work. In short, the hours and days reported in this article are average values. You may see better engagement from your audience at other times or at other times of the week. To find out when is the best time to post, you can run some tests.

Entrust the management of your social networks to a web agency

In a nutshell, the best time to post on your social networks will vary between platforms and will depend heavily on the type of clientele your content and business will reach. After you've reached out to your audience, there are a few tests you can run to determine the best time to post.

At Digital Marketing Lahore we can help you plan your social media content to effectively reach your customers. We know that every company has its specific needs, so we make sure to provide you with the best possible work.

If you think you need help managing your social networks, don't hesitate to contact our team of experts. We are happy to support you with our know-how, whatever your needs are.