Forget about 2021. What are the digital marketing trends for 2022?

In particular, in order to have a good business strategy, it is necessary to look to the future, that is, to evaluate the latest technologies that will allow them to reach their customers.

As we approach mid-2020, we have a pretty good idea of the impact digital marketing will have in the next year. But what about the future? Will content always be king? How will SEO develop? Will consumers still be delighted with their voice devices? We’ll find out.

Marketing automation

One of the ways to identify a user's complicated and "messy" click path is to use a marketing automation platform. You can call it the central nervous system of anything marketing-related. To survive in this marketing-driven world, you need to embrace new technology that will allow you to work smarter, not harder. However, with a multitude of digital opportunities, marketing automation will be a whole new ball game in 2022. Similar to the targeted ads that appear on Facebook, it is still much more effective and cost effective to tailor communications based on a prospect's interests or actions than trying to reach the masses with a general message.

According to our experts, 67% of marketing managers are already relying on marketing automation and 21% are working on it for the coming year. If you're a company that communicates with consumers, this makes sense. Sending out bulk emails and continually bombarding uninterested parties is what we've been doing so far. Marketing automation converts more leads through scalable and personalized content, lead scoring, automated incentive campaigns, and results tracking. It's the way to do business in 2021 and beyond.

Google Tag Manager

Yes, Google continues to be active with this free tool that allows users to track certain events and actions on their website without the hassle of bothering the web developer whose head is buried in the code. Your website data can then be shared with Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and a variety of other third-party advertising platforms. Why is that important? Because it allows for greater personalization and ensures you get the information you need while delivering the most effective message. As the use of Google Tag Manager grows in popularity, we assume that this useful tool will be widely used in the near future.

Offline conversion tracking

No matter how well online stores do, there are always effective physical stores out there and they need digital marketing too. Many of these companies are testing new ways to measure their digital marketing efforts and their conversion into store traffic and online sales. You've been using things like sensors, coupons, geo-targeting, and promo codes for quite a while. Facebook, Google and others are in beta with the introduction of offline conversion tracking methods for the merchant of the future:

Google has benefited from searches that start with "nearby" and the geographic targeting of potential customers nearby, but is now testing inventory and product searches through AdWords to determine conversion rates.

Facebook now uses customer data, which makes it possible to make location services available on their mobile devices in connection with ads clicked in local shops.

Despite this information, conversion rates can be difficult to measure. Just because someone spends an hour in a store doesn't mean they always buy something. To combat this phenomenon, Google now has an in-store transaction tool that allows retailers to import their sales into AdWords through correspondence with customers, through Gmail, and other emails through Facebook. .

We assume that these platforms will find even more ways to measure conversion rates in the future, and that apps like Waze, with more than 50 million users, will encourage motorists to visit shops and offer promotions at the same time. . or seasonal offers.

Voice Search Marketing

When voice devices first appeared, many used them to listen to music, ask about the weather, or make a shopping list. Your voice device can tell you which brand or store is offering a special offer. As the capabilities of voice devices develop, it will become clear that these devices offer a unique opportunity to formulate campaigns based on information about past purchases. As users become more familiar with these devices, it makes sense to use them for more personalized needs.

Marketing has evolved more than ever over the past decade. The possibilities are endless and digital marketers will always be looking for innovative ways to attract their customers. But what matters is finding the solution that best suits your needs, not just relying on novelty and glamor.

When is the best time to post on social networks?

“Managing social media posts is a complete job that requires a good sense of organization and planning. To reach your followers, it's important to deliver content when your community is likely to see it and contribute. So when you need to post depends on your target audience. But when is the best time to post on social media?

Before you post on social networks, talk to your customers

Before considering the best time to post on social media, it's important to analyze the market and engage your customers. Knowing what audience your business is trying to target is indeed an essential step. By evaluating the socio-demographic profiles of users of various social networks, you can get a good picture of the audience's habits. Once you have your goal set, you can post the right content at the right time to generate customer loyalty. To get an overview of the different types of subscribers,

Post to your social networks when your customers are active

Depending on their needs, different users can get involved on a platform at different times of the day or even at times of the week. If you want to post to your networks, this is important when your customers are likely to be active. Let's take a look at the different times when customers can be active on your platforms.

When is the best time to post on Facebook?

To give your followers maximum reach, the best time to post on Facebook during the week is between 1:00 p.m. and 1:00 p.m. and 4 p.m. or during office hours. Facebook users usually consult this platform at work and during off-peak hours. However, it can also be beneficial to post on the weekend, as this is when we see the highest engagement on Facebook.

To see when it is most beneficial for you to post on Facebook,

 you can check your Company Page stats. On the Publications tab, you can see the days and times your subscribers visit the most, and the reach of your publications. Also, by comparing the low and high engagement rates of your posts over time, you can judge for yourself what your customers are interested in and what content is likely to appeal. In this way, you can increase the engagement rate of your customers on Facebook.

When to post on Instagram?

In terms of Instagram, the best time to post is on weekdays at noon (between 11 a.m. and 1 p.m.) and especially in the evenings after work from 5 p.m. Since users log on to this platform via a mobile device, they are usually not active during working hours. So if you prioritize posting your content when your subscribers are likely to see their mobile device, you are sure to get better engagement.

These times are approximate, as an audience can be active at different times of the day depending on their interests. What works for some companies may not work the same for yours. Depending on the subject, there are different times to post on Instagram. To know the activity of your audience it is possible to check the engagement of your subscribers by consulting your Instagram stats. In fact, you have access to the average hours your customers are found on Instagram, as well as the days they are more active on the platform.

What about Twitter?

When it comes to Twitter social media, the best time to post is before work, during dinner, and when you get home. Since it is not a platform that we consult for fun, but rather to get information or see news, it is advisable to make your publications when the subscribers are not at work. The engagement rates are lowest on Saturday afternoons. In fact, subscribers who are more focused on planning their weekend don't necessarily consult this platform right now.

Finally, when to post on LinkedIn?

As you know, the LinkedIn platform is attracting more employees. So, to get a high engagement rate, you need to post the days of the week that your followers are at work. In short, the hours and days reported in this article are average values. You may see better engagement from your audience at other times or at other times of the week. To find out when is the best time to post, you can run some tests.

Entrust the management of your social networks to a web agency

In a nutshell, the best time to post on your social networks will vary between platforms and will depend heavily on the type of clientele your content and business will reach. After you've reached out to your audience, there are a few tests you can run to determine the best time to post.

At Digital Marketing Lahore we can help you plan your social media content to effectively reach your customers. We know that every company has its specific needs, so we make sure to provide you with the best possible work.

If you think you need help managing your social networks, don't hesitate to contact our team of experts. We are happy to support you with our know-how, whatever your needs are.

5 real advantages of investing in digital marketing in 2025

What is digital marketing and why is it an essential option for starting a business? In the modern world, adults spend hours a day online. The so-called Internet population continues to grow from year to year. More and more people prefer to sell, buy and rent things online, order services and research relevant information.

Each web page is a platform, created to meet the needs of a specific group of clients. In other words, regardless of the type, size and purpose of the business, entrepreneurs are trying to find possible ways to market it to a larger target audience. Achieving it at the right time is also a necessary point for a successful business management process.

The use of the network, various technical devices, media, data and other tools supports contemporary business management styles. Digital marketing is a relatively modern trend that defines the development of online business. To a certain extent, it is about the virtual relationship between the company and its potential and, later, real customers and customers.

Why Invest in Digital Marketing? - Main reasons

The critical point in any business success is staying where your customers are, preferably 24/7. Understanding the benefits of digital marketing allows you to find new techniques to increase your business's prosperity. Marketers define many benefits of investing in this area, but the main ones are as follows:

1. Global Reach & Affordability -

Building a website and making its interface user-friendly lets you find new markets all over the world for a small investment. If you link the customer database to the web page and analyze their search queries, you will always have the opportunity to accommodate them with targeted proposals.

It increases the efficiency of your business and works for the growth of income. Positive customer comments also play a vital role in future business prospects. The digital marketing campaign, properly organized, is likely to reach the right target audience at significantly lower costs compared to conventional marketing methods;

2. Measure monitoring results -

There are many useful tools and measures available these days that help entrepreneurs understand how everything works for their online business. The web analytics will provide you with the established information about the effectiveness of your digital marketing structure, that is, how often people use your website and respond to your ads.

3. Build customer loyalty -

This advantage mainly concerns the use of digital media. Networks like Google, Facebook, Instagram, Twitter, etc. gather people from different age groups, professions, social classes, areas, etc. By involving yourself with such means of communication, you boast better engagement with customers and can increase their loyalty to your business;

4. Improved Conversion Rates Through Digital Marketing-

No matter the size and type of business, building a website is ultimately crucial for them. If you have the business page online, your customers are just a few clicks away from shopping, ordering services, finding the information they need, etc. All of this makes digital marketing an easy way to get both parties involved in the business process immediately

5. Increase income from investments -

By using the right internet marketing tools and strategies, you can expand your online business presence. The more relevant information you provide to customers, the better your predictions will be in the future. Digital marketing definitely helps to increase ROI and increase revenue.

Digital marketing is a difficult game, where success comes through trial and error. Every business is unique and requires a specific approach to be successful. Testing, revising and adjusting marketing models is one way to achieve the desired results. Do not be afraid of failing; to be afraid of not trying.

The technologies of the modern era are developing rapidly. It is therefore high time that everyone took advantage of it. Investing in digital marketing, if done judiciously, will surely bring many benefits to entrepreneurs. In a world of demands and opportunities, neglecting these possibilities can become a big mistake and lose your place in the competitive business market.

Bring a Change in Your Marketing Style

With the passage of time and the advancement of technology, digitization has taken over almost every aspect of life. Social media, technology, and electronics have taken over from the previous conventional means of communication and socialization. Gadgets such as televisions, phones, laptops and tabs have taken over and these are used for socialization and are also becoming the primary source of marketing. Digital marketing refers to the use of all digital means to promote a brand or product on the web and uses a variety of platforms to deliver its message including social media platforms such as Facebook and Instagram, Web advertisements, multimedia slides, texts and emails. .

Content

 The content of any post or advertisement is integral to the successful promotion of any item that needs to be promoted or highlighted. These items don't have to be new, but they can also be old items that need to be promoted on the web. The content that should be included in digital marketing should include text, visuals, brand details, contact information. Since the article can be new or old, the marketing strategy should be to include articles that are informative, relevant, clear and interesting. Digital marketing is done on the web, which means that customers have no one-on-one interaction with the seller. Therefore, these publications and advertisements should give a clear idea of ​​the object they are viewing and the important details about it. This puts a great deal of responsibility on the shoulders of the marketing agencies who are required to use the most appropriate and precise words to convey information to viewers as they do not pay much attention to irrelevant or unattractive advertisements.

Graphic visualization

Attracting customers is the most strategic way to be successful in any marketing. Since in any type of marketing, customers will view the product or brand as they see it. Likewise, in digital marketing, the graphic visualization that is seen by buyers is exactly what they expect from the product. Therefore, it is very important to make sure that the content has attractive visuals and graphics. The pull factor can be added to any graphic by using color and making sure that the design and style of the graphics are also attractive. Therefore, marketing agencies hire talented professionals who have a lot of experience in their work. These designers then create interactive and engaging visuals for their client's post or promotional page.

As pointed out above, digital marketing is a very technical job that can become successful for the brand if done right. Thus, DM (Digital Marketing) is one of the top ranked marketing agencies. We are recognized by many brands for making highly critical articles and publications for their businesses. Our clients trust our services because we have produced many successful digital marketing results during our career.