What Is Digital Marketing? Definition, examples and advice

What Is Digital Marketing? Definition, examples and advice

Digital Marketing

Businesses use digital channels like Google searches, social media, emails, and websites to connect with their customers or prospects

Consumers are spending twice as much time online today as they were 10 years ago. Consumption patterns have really changed, and offline marketing has lost its effectiveness, in favor of digital marketing.

1.Definition of digital marketing

2.The key elements of digital marketing

3.Examples of Digital Marketing Campaigns

4.B2B and B2C

5.Why do digital marketing

6.Content to be created based on the purchasing cycle

7.Cost & ROI of digital marketing

Defining digital marketing

Digital marketing covers all the marketing activities carried out online to get in touch with customers or prospects, such as, for example, running a website or blog, social networks, or digital advertising.

Marketing has always been about connecting businesses to their audiences in the right place at the right time. Today, we have to meet consumers where they spend most of their time: on the internet.

What is marketing?

Marketing actions make it possible to make products or services known and to increase their visibility with a target audience.

What then is the definition of digital marketing?

From your company's website to various aspects of online branding (digital advertising, email marketing, web brochures, etc.), digital marketing covers a wide spectrum of tactics and content.

The best marketers know how to precisely relate each type of content and tactic to strategic goals. The most popular forms of content and tactics are:

The attributes of digital marketing

Website

Blog articles

E-books

Infographics

Interactive tools

Social media (Facebook, LinkedIn, Twitter, Instagram, etc.)

Free online presence (social media, comments)

Web brochures

Brand elements (logo, fonts etc.)

Digital Marketing Techniques

Search Engine Optimization (SEO)

This involves optimizing a website so that it obtains the best possible ranking in search engine results and thus attracts more natural (free) traffic.

Content Marketing

It is about creating and promoting different forms of content to increase brand awareness, increase traffic and generate leads or customers.

Inbound Marketing

Inbound marketing is a full-funnel approach to attract visitors, convert leads, close sales, and retain customers using online content.

Social media marketing

This practice consists of promoting content and a brand on social networks in order to improve its notoriety, attract traffic and generate leads.

Cost per click (CPC)

This is an advertising method aimed at attracting traffic to a website. The broadcaster is paid each time a user clicks on an advertisement. Google AdWords is one of the most popular forms of CPC.

Affiliate Marketing

Cette méthode publicitaire axée sur la performance consiste à recevoir une commission en échange de la promotion de produits ou services tiers sur un site web.

Publicité native

Il s'agit de publicités axées sur le contenu, et publiées sur une plateforme tierce aux côtés de contenu non payant. Les articles sponsorisés de BuzzFeed en sont un exemple. Par ailleurs, de nombreux marketeurs considèrent que la publicité sur les réseaux sociaux, comme les publicités Facebook et Instagram, relève de la publicité native.

Marketing automation

Le marketing automation désigne les solutions logicielles ayant pour but d'automatiser les opérations marketing. Il est souvent judicieux d'automatiser les tâches répétitives, telles que l'envoi d'e-mails, les publications sur les réseaux sociaux et certaines actions relatives aux sites web.